2017/04/02

Who was the marketing genius who got to associate SEAT with crime, death and drug dealing?

Crime dramas on ITV1 are currently sponsored by SEAT. But who was the marketing genius who persuaded SEAT to associate their good looking cars with death, crime, missing persons and drug dealing? Take Vera for example. Just before the start of an episode, and at the end of each commercial break, there is an ad which associates a SEAT car with a crime scene. All the ads are shot at nighttime. Some examples I can remember:
  1. A woman in white walking in the middle of the road picked out by the SEAT's headlights.
  2. A message to a missing mother (really? a missing mother?) on the smartphone (presumably connected to the SEAT's electronics system).
  3. A nasty looking package lying in the dark near a white SEAT car.
  4. A man who drops something as he closes the boot of his SEAT car, probably a clue after his murder in a few minutes time.
Surely they could have come up with something more reassuring. Something which suggests that SEAT cars are solidly reliable and will keep you safe even in the urban night environment. 

Every time I see a SEAT car now I think of murder, death, crime...

--0--

Since I wrote the above the other day I think I have changed my mind. I was thinking about a supermarket logo (Tigros) which annoys me...




...and I've vaguely thought I'd never go to a their shops. Then they open one directly on my route to and from work...and in I pop. 

I don't like the logo because it is aggressive and twee at the same time, with the tiger in one two tone 2D style, while the apple is colourful with a shadow to give a 3D look. But though it annoys me it does not stop me shopping there, which leads me to think that much marketing/logo design/adverts have no effect whatsoever.

So maybe I will have a look at a SEAT car the next time it is time to buy a new car. Hopefully not for years...

Marketing (apparent failures or successes) does not always beat convenience and price.


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